If you’re selling your home in a competitive market, you’ll need to make sure your listing stands out above the rest.
While you might have crafted the perfect property description and marketing campaign, there are several common home
features sellers forget to emphasize. By taking the time to highlight these key things, you’ll set yourself apart
from the competition.

Location & convenience

It’s essential to highlight the specific advantages of your home’s location. Is your home near grocery stores,
hospitals, parks or major highways? Any details you can share about the property in relation to nearby amenities
will help buyers from anywhere in the world choose your home over another.

Efficiency & utility savings

If you’ve recently upgraded energy-related parts of your home (think windows, HVAC or insulation) it’s worth
mentioning them in your listing. Emphasize not only the energy efficiency, but also the potential savings a new
buyer can enjoy on their utility bills.

Major upgrades

Don’t forget to highlight any major upgrades made to the home, no matter how inconsequential they might seem. Fresh
paint, new floors, redone cabinets and landscaping changes are all worth including as selling points. This is also a
great opportunity to mention new appliances included in the home, especially in the kitchen!

Pet free

If you’ve had pets living with you at home, odds are you’ve had to clean up at least the occasional mess. Pet dander
can also linger in even the most spotless property, causing potential issues to buyers with allergies. If your home
has been pet free, let buyers know – it can assuage their assumptions about the state of the carpets, yard or other
parts of the home.

Natural lighting

Natural lighting is always worth emphasizing in both your listing description and photos. Whether a potential buyer
has tons of houseplants or simply prefers natural lighting over artificial lighting, it’s always worth advertising.

Selling your home can be tricky, but knowing what buyers are searching for is half the battle. If you remember to
include these key features in your selling strategy, you’re sure to find the right buyer in any market.